THE BIG STORY
Sustainable Luxury Brands that are Making their Unique Mark to Save Earth
You all know that the definition of luxury varies from person to person. That is true for the term “sustainable luxury” as well. As we all attempt to find our own meaning for this category, here are some brands giving us an incentive to live consciously and give way to mindful consumption
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The Post Pandemic Luxury Universe: Reinventing the Wheel, Quest for Relevance & Digital Connections
In 2020, when countries went under lockdown across the globe, the luxury industry was forced to adopt new ways of connecting with the consumers, and hence we saw an upsurge in innovation, circular business model and agile digital integration. An insightful digital conference shed more light
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Aatish Basanta: A Film Director’s Passion for Cinema, Luxury
A creator with an eye for the extraordinary, film director Aatish Basanta has unlocked the technique to portray all the five senses through his lens. Viewing his recent campaign for Maison Krug, we converse with this maverick
Top Countries for Sustainable Tourism: A Shift to Value Driven Travel Tourism Model
Like with every aspect of our life, travel is being redefined as well. We summarise a recent Euromonitor report which breaks down Sustainable Travel into multiple planks and gives some inspiring examples of countries that are doing it right
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The Luxury Influencer’s Role & Responsibility
As the pandemic gripped the world, many questions previously asked inside the halls of environmental organisations have now come out in common consciousness. One of them is the role of the influencer.
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The ReFashion Hub: Addressing Sustainability & Water Wastage in Fashion
Seven unique, forward-thinking Indian illustrators and artists collaborate with The ReFashion Hub to create awareness regarding water consumption in fashion, and to ask some pertinent questions in the garb of colorful comic artworks
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The Fashion Pact: A New Paradigm to Transform the Industry
An initiative that brings together roughly a third of the industry around a series of ambitious sustainability goals, The Fashion Pact commences, or attempts to commence, a new era of environmentally cognizant business decisions. A long overdue endeavour to regulate and hold the second most polluting industry accountable
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Luxury Demography in 2021: East vs. West
With the most unexpected year at an end, global luxury spending has fallen dramatically with only ‘one place’ where sales had roared in leaps and bounds. With the overall luxury market under lockdown for a good amount of time, the new epicentre of luxury is set to take the crown!
