African luxury brand Yswara opens its first tearoom and store in Johannesburg
October 11, 2016: Luxury tea brand, Yswara, has opened its first tearoom and universe in Maboneng, Johannesburg, 3.5 years after its launch.
The brand collaborated with South African designer, Mia Widlake of Studio 19, to create an afro-zen atmosphere in the Yswara tearoom. The décor reflects the brand’s Pan-African spirit, with inspiration from across the country: Moroccan inspired tearoom, Coptic crosses from Ethiopia, totem lamps inspired by west and central Africa, etc.
Since the beginning of 2016, Yswara products have been manufactured and/or processed in their factory, located on the UNESCO World Heritage site of the Cradle of Humankind, approx.. 45 mins from Johannesburg. The location of the tearoom, similarly, has significance as well, being housed within the Cosmopolitan building in Maboneng.
The store uses natural materials, such as stone, wood, marble and copper, along with the brand’s signature desert pink colour, to magnify a minimalist design philosophy.
With the opening of the store, Yswara has also extended its product offerings to accessories such as strainers, measuring spoons and new ceramic, glass and copper teasets, in collaboration with African craftsmen.
Coordinates: The Cosmopolitan, Ground floor, Corner Commissioner and Albrecht streets, Maboneng (opposite the Museum of African Design)