Bottega Veneta opens in Yifeng Galleria, Shanghai
May 22, 2012: Bottega Veneta recently opened a new store in the Yifeng Galleria in Shanghai, measuring a total of 530 square meters and set on two floors.
The first floor carries the extensive range of Bottega Veneta products, including handbags, luggage, women’s and men’s ready-to-wear, shoes, small leather goods, eyewear, and an assortment of items for the home. The second floor has been designed as a permanent art space which will be used to present art exhibitions year-round.
The new store concept has been designed by Creative Director Tomas Maier. Every element of the boutique interior, from the walnut tables and handcrafted vitrines to the door handles sheathed in leather, has been custom-made. Among the notable design features are aerodynamically shaped, vertical window louvers of palm wood and steel, finely crafted display counters with slide-out billiard-cloth presentation pads, walls covered with ultra-suede, mohair furniture upholstery, and custom-dyed, pure New Zealand wool carpets. A quiet, sensuous palette of matte neutrals and earth tones further enhances the privacy, sophistication, and ease of the shopping experience.
The art space will feature the work of young Chinese artists in non-commercial exhibitions centered on a variety of themes and diverse art forms. The Yifeng Galleria store is the first Bottega Veneta location in the world to house a substantial and permanent exhibition space.
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