The new store will cater to the already well-versed watch collectors of the country
June 1, 2022: Riyadh is no stranger to luxury. So watchmaker Bovet’s new boutique makes a valuable addition to the list of luxury brands already available in the city. Bovet 1822 has opened its first boutique in the Kingdom of Saudi Arabia, in partnership with Saudi Jawahir Co., a well-established luxury house that has also partnered with brands such as Alexander McQueen, Brunello Cucinelli, Missoni, Roberto Cavalli and Tom Ford among others.
The new boutique, located on Olaya Street, is more than 240 square meters and features a complete collection of Bovet timepieces.
Pascal Raffy, owner, Bovet 1822, said, “We plan to expand our presence in the Kingdom in addition to this boutique. We will be holding many events in Riyadh and the collection the boutique has is second to none.”
Mohamed Rahal, Jewelry & Watch Division Director at Saudi Jawahir, said, "It [Bovet] is traditional, unique, and, at the same time, very modern -- it has all three aspects. Collectors know Bovet very well and they respect the House, and especially the younger generation here is truly knowledgeable about timepieces. They deserve to have a brand like BOVET in the Kingdom."
This year is significant to the watch brand as they celebrate their 200th anniversary.