Titled “Il Galateo—a journey into conviviality”, the exhibition aims to resurrect the true meaning of ‘etiquette’
May 13, 2022: Historic Italian jewellery house, Buccellati, is debuting at Milan Design Week with an exhibition focusing on the contemporary reinterpretation of Galateo (Etiquette), intended as the rediscovery of conviviality, placing values such as empathy, grace and kindness at the centre.
Curated by Federica Sala, with the installation project designed by Stefano Boeri Interiors, the exhibition – which will be held at the brand’s headquarters in Milan - invites four leading names in contemporary design - Dimore, Ashley Hicks, Chahan Minassian and Patricia Urquiola - to interpret the table with four historical Buccellati silver collections and the new porcelain collection developed in collaboration with Ginori 1735.
The concept takes inspiration from a bygone era. In nowadays accelerated, digital world where sociability has been lacking, many have felt a strong need to interact again with others. In this context, Buccellati takes cues from "Il Libro del Cortegiano" by Baldassarre Castiglioni (1513/1514) and from "Il Galateo" by Giovanni della Casa (1558), which consider the art of the table the place of excellence where to practice the essential virtues of cordiality. It is a celebration of being together, of the good, of the beautiful, of the properly-done.
Dimore is a Milanese studio; Ashley Hicks and Chahan Minassian share their time between Italy and, respectively, England and France; and Patricia Urquiola has been calling Milan ‘home’ for many years. Each designer was invited to present their own interpretation of the contemporary table with one of the Buccellati silver collections (Caviar, Doge, Marina & Rouche, Tahiti) together with the new porcelain collection developed in collaboration with Ginori 1735.
The collaboration between Buccellati and Ginori 1735 has created in a refined table collection in pure porcelain, called "Double Rouche - Florence Furnace". The collection will be sold exclusively in Buccellati boutiques around the world. The objects replicate the same decorative motifs of Double Rouche, Buccellati's historic silver collection. Each product from the new collection, which includes plates for the table and gift kits, is presented in three colours (cream white, pale green, intense blue) and is entirely produced by the Florentine Ginori 1735 artisans with the ancient “vetrina” technique.