The British brand uses the rabbit motif in elegant ways to celebrate the Year of the Rabbit.
January 6, 2023: Burberry revealed its Year of the Rabbit 2023 campaign building upon the brand’s spirit of adventure - a celebration of taking a leap into the unknown.
Inspired by the fuzzy, gentle rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears embellished on womenswear, menswear and childrenswear, the signature Lola bag, accessories, cashmere and silk scarves.
The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations: some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo. The collection is mostly realised in a black and white palette with minimalist pastels.
Founded in 1856, Burberry’s collection embodies the playful spirit of its inspiration and invites us to explore the sentiment of taking a leap into the unknown through a triptych of films featuring each individual on a journey through open spaces offering the chance for a new perspective: the opportunity to experience the extraordinary to find confidence, passion, creativity. The campaign features actors Qi Xi and Shi Pengyuan, and sportswoman Zhao Lina, captured by video director Zika Liu and photographer Sky.