Cocoon Fine Rugs celebrates 10 years with new store in Jaipur
March 27, 2019: Opening its fourth rug gallery in India in Jaipur, Cocoon Fine Rugs celebrated its 10th anniversary with expansion.
The sophisticated environs of the gallery help explore the various collections at leisure. At Cocoon, every carpet has a story to tell and the rugs are crafted to engage you in their narrative and draw you into their warmth.
The store is designed by Architect Rachna Garg of Jaipur and emphasizes on providing a regal experience to their customers. The interiors of the store have been styled with natural lighting and lavish flooring that echoes the brand’s luxury aesthetic, creating a welcoming ambience.
A highlight of this sprawling 5000 sq ft space, is that it doubles up as a design studio, manufacturing hub, quality control and all other administrative processes for the export as well as retail business. Centrally located and in an upscale, quiet neighborhood, the gallery is 10 to 15 minutes from almost anywhere in the city.
Talking about the launch, Founder of Cocoon Fine Rugs, Ayush Choudhary, says, “It was very important for me to be in a place that has rich history and resonates with the philosophy of the brand. The beauty of Jaipur is its royal lineage and heritage that has been home to and an inspiration for various designers – both Indian and international. Amidst the historical and romantic palaces and forts of the city, Cocoon’s latest store is sure to capture the imagination of the national as well the international design community and carpet aficionados.”
Cocoon’s various award-winning and signature collections are on display such as the best-selling Colors of Life, Chand LC, Isfahan, Superluxe, Urbane, Kasbah among others. The store is reflective of the Founder and Creative Director Ayush Choudhary’s vision and Rajasthani roots, amalgamated with an international aesthetic and design sensibility.