Designer Manish Malhotra launches new collection in association with Mijwan Welfare Society
March 6, 2017: Indian couturier Manish Malhotra gives an ode to the art of Chikankari as he showcases the stunning nuances of this elegant embroidery technique with Mijwan Summer 2017.
This year, Manish finishes six years of his journey with the Mijwan Welfare Society (MWS). Named after a local village in Uttar Pradesh, the initiative is spearheaded by actress Shabana Azmi, Namrata Goyal and Mr Malhotra, operating with the dual objective of reviving the craft of Chikan embroidery as well as empowering local women. What started off as a passion project with 40 women has now grown to empower over 300 women.
The collection renews the vintage charm of a bygone era through a design story of sequins, tassels, fringes, cold-shoulders and off-shoulder styles. The Mijwan range offers elaborately detailed jackets, dresses, saris with embroidered blouses, crop tops and opulent skirts along with flowing gowns that will appeal to a young entourage. Handcrafted in pastel hues, the Menswear line is a classic compilation of well tailored and embroidered kurta-salwars, bandhgalas, kurta-bandis along with drape and layer kurtas, skilfully highlighting the intricate art of chikankari.
The collection is a beautiful play of muted shades of white, grey, beige, lilac, aqua and baby pink. It is replete with light, breezy silhouettes and subtle nuances of woven elegance.
‘The Mijwan Summer 2017’ by Manish Malhotra will be available at his stores in Mumbai and New Delhi.
3/4/5 Vishnudham CHS, Corner of 14th Road & Linking Road, Khar West,Mumbai
Ambawatta One, H 5/1 Kalkadas Marg, Mehrauli, New Delhi