Diversifying into fashion, hospitality brand Aman introduces The Essentials

This initiative comes after the brand launched fragrances and candles recently

Aman The Essentials fashion collection

June 15, 2021: Hospitality brand Aman, that has aced the art of hosting in boutique, resort properties, has now launched a new fashion retail collection, The Essentials by Aman, marking the next steps in the brand’s vision to expand outside the parameters of its inspiring hotels and resorts. Exclusively available at Aman boutiques across the globe, the inaugural collection comprises activewear, loungewear, knitwear, swimwear, resort wear and soft accessories.

Designed, developed and manufactured in Italy - from sourcing delicate fabrics to the choice of craftsmen - each piece in The Essentials collection is defined by quality. Tailored to encourage uncomplicated living, clean lines and subtle prints inspired by Aman destinations form the design language, with understated detailing transcending the seasons. The colour palette is also reminiscent of Aman locations, with warm terracotta capturing the vibrancy of Amanjena, Marrakech, sea blue and deep green celebrating the azure seas and olive groves of Amanzoe, Greece and warm yellow celebrating the desert landscapes of Amangiri, USA.

Aman The Essentials fashion collection

The brand focused on ensuring sustainability while creating this range of apparel. Kristina Romanova, Director of Product Development at Aman, said, “We wanted The Essentials to be made up of pieces that guests could wear for years to come, at any Aman property.” For this reason, each piece is incredibly versatile and can be paired seamlessly with other items from the collection. 

Freedom of movement was also a key consideration to ensure wearability, whether seeking chic linens for an al fresco dinner or cosy loungewear for a trip to the Aman Spa. Ideal for gentle morning yoga or even high-altitude training, activewear has been developed using extra fine microfibre elastane; a performance fabric offering shape retention and breathability. Each piece has a figure-hugging fit with practical points of detail such as bi-colour panelling, heat-sealed raw edges, zip-pockets and sun and chlorine resistance. Each features a motif derived from the A of the Aman logo. 

Aman The Essentials fashion collection

Men and women’s knitwear and loungewear is crafted in Japanese cotton and Italian cashmere, offering comfort and a relaxed fit for everyday wear. For women, button-down blouses and elegant silk shirt dresses pair effortlessly with sophisticated swimwear, while more formal pieces, such as wrap dresses and palazzo trousers are ideal for balmy evenings. For men, knitted cotton polo shirts can be styled with the finest linen trousers for a casual feel, while neatly monogrammed swim shorts take guests from beach to bar. Unisex pieces include a monogrammed matching set, comprising cotton shirt and trouser separates which can be worn as loungewear or alternatively dressed up with accessories and styled for dinner. 

Central to The Essentials, the Amanpuri Heritage Blanket pays homage to Aman’s flagship resort in Phuket and was manufactured by Loro Piana. It features an iconic Amanpuri image, screen printed onto soft cashmere and trimmed with suede edging.

Aman The Essentials fashion collection

Aman will also be launching leather accessories and fine jewellery to expand The Essentials collection. Showcasing beautiful raw materials from tanneries across Italy and France, the leather range will include essential goods such as wallets, passport covers and totes, while jewellery pieces will celebrate the intricate skill of Italian goldsmiths, crafted by hand in Valenza in 18 carat yellow and white gold.

The collection is available now to purchase at selected Aman hotel and resort boutiques.

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