Gucci announces a multifaceted art project with Angelica Hicks
May 26, 2017: Luxury brand Gucci has announced a new multifaceted project with British illustrator Angelica Hicks. Drawn to her offbeat creative approach and ironic tone, Gucci Creative Director Alessandro Michele has selected several of her illustrations for a limited-edition T-shirt collection. The collection is available exclusively on Gucci.com in the US and Europe. 11 T-shirt designs are featured in the assortment and only 100 units of each style have been produced. Similar to an art print, every T-shirt in the collection is numbered with a dedicated label (e.g. 1/100).
The T-shirts have a unisex fit and each of the 11 styles is packaged in a vintage-style metal box, featuring the same illustration as the garment inside. Each T-shirt will be wrapped in coloured tissue paper and will be folded around a piece of rigid cardboard, which will feature die-cut miniatures of all the available prints in this special collection for customers to detach and use as decorations. The packaging is completed with a printed card that explains the exclusive nature of the collection and encourages customers to engage with the brand through the project hashtag #guccigeeks.
To celebrate this collaboration, Gucci has also unveiled the follow-up to its first Art Wall. The Gucci Art Wall project was extended with two designs by Angelica Hicks which were unveiled on May 8. One is at the same site in Manhattan as the first Art Wall, while another is a wall in Milan’s Largo la Foppa, in the lively pedestrian district of Corso Garibaldi. This 176-square meter wall will showcase the illustration for 2 months and will continue to change, displaying special art projects until the end of the year.
Executed in New York by Colossal Media and, in Milan, by the European leader in out of home advertising Urban Vision, the designs express the beauty and uniqueness of the almost forgotten art form of hand-painted outdoor advertising. They were painted on the walls by hand over the course of six days.