Gucci celebrates a century with a collection that spans 100 years of high fashion


Collaborating with Balenciaga, this unprecedented collection is everything Gucci has ever meant to its admirers

April 21, 2021: Encapsulating 100 years in a single collection is no small feat. Yet Alessandro Michele manages to do with Aria – a phenomenal collection that celebrates Gucci’s 100 years of existence. 

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

From the equestrian heritage of the brand and the flapper Hollywood looks, to the modern glamour of 1990s-2000s and Mr. Michele’s very own floral designs, each look is a flood gate of memories. The collection not just celebrates a centenary, but different eras which the brand has seen.

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

The collection is dreamy, scintillating, seductive, glittering, attractive and everything that Gucci has ever been. From power dressing to exaggerated maximalism, Aria takes you into a world of stupendous high fashion. 

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Calling it a ‘hacking’ job, Mr. Michele says Gucci is akin to an alchemist’s factory, “where everything connects to everything.” But perhaps, the most iconic aspect of this collection is Gucci’s collaboration with Balenciaga. Several jackets with sharp shoulders and a nipped waist advertised the Balenciaga logo. A long coat, similarly tailored, mashed up Gucci’s double-G monogram with Balenciaga branding. 

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

The Gucci logo has been given much of the centrestage. Romantic and fantastic at the same time, Mr. Michele has indeed combined sequined fabrics with lace and golden chains with equestrian straps to bring forth Gucci’s earlier guardians – from Guccio Gucci to Tom Ford. No look is the same, yet utterly familiar with hidden house codes and emotions. 

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Mr. Michele’s show notes indeed reference to this cross-inspiration: “I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford; I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring.”

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

Gucci Aria 2021 100 years collection

A collection that is as magnificent as Gucci’s much-popular history, it is a story to view, a piece to cherish.

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