Gucci to release Gucci Bloom, the first fragrance by Alessandro Michele

Gucci to release Gucci Bloom, the first fragrance by Alessandro Michele

Gucci Bloom by Alessandro MicheleMay 3, 2017: Luxury brand Gucci has announced the debut of Gucci Bloom, the first fragrance by Creative Director Alessandro Michele, which is going to be endorsed by actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef. 

This trio of modern women, with their distinctive diverse beauty and individuality, radiate in the video and images shot by Glen Luchford.

Gucci also feted the global launch of Gucci Bloom recently at a private party at MoMA PS1 in New York. In honor of the fragrance, the courtyard of MoMA PS1, the contemporary art institution in Long Island City, was transformed into an urban garden featuring wild flowers such as roses, jasmine, peonies, wisteria and lily of the valley as well as colorful birds in antique cages. DJ Juliana Huxtable provided music for the evening and Goldfrapp gave a special live performance at the party.

Before its official launch in August, 1000 bottles of Gucci Bloom are available for pre-order both on and (European and US sites).

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