Jewellery brand Her Story, empowered by innovative design, moves to its new flagship boutique in Kala Ghoda, Mumbai, with new exquisite collections.
January 5, 2023: Her Story, known for manifesting fine Indian craftsmanship in their jewels, is inspired by the authentic stories of modern Indian women. Harbouring their unique design, Her Story presents a first-of-its-kind flagship destination in Mumbai’s premier art and culture district, Kala Ghoda.
Housed in a three-storey heritage building, the warm boutique is designed by award-winning French architecture and design studio RDAI. It is a sparkling display of the spirit of the brand through poetry, art and evocative installations. Sitanshi Talati-Parikh, Brand Creative Director, Her Story, says, “Words that drive the spirit of the brand can be seen in the design and character of the space through art and photography, etched into decor elements, or expressed evocatively through visual stories. We hope that anyone experiencing the brand takes away the power of these concepts and sees a reflection of themselves in those ideas.”
Her Story is known for making precious handcrafted jewels, each designed to symbolise modern style, exquisite craftsmanship, and meaningful design. Every concept is born from intimate in-person conversations with the brand’s consumer insight team that uncover real emotion through a journey of discovery. These stories come alive through metaphors and symbolism in jewels that are meticulously handcrafted by master artisans.
Ankit Mehta, CEO, Her Story, shares, “Moving to a heritage space in the art and cultural hub of Kala Ghoda was the most natural next step for us, after 4 years of capturing and celebrating a synthesis of rootedness and modernity. This launch marks the beginning of a new journey that Her Story is poised to embark on, from different cities in India to the international market as well. We’re excited to explore the many chapters that await.”
The move is celebrated by a campaign that brings alive the perspectives of the modern woman through five inspiring personalities – Anoushka Shankar, Smriti Mandhana, Twinkle Khanna, Sobhita Dhulipala and Kalki Koechlin.
The flagship will showcase two new collections. The Keepsakes collection, inspired by a woman who holds a deep connection to her roots no matter where she may go, is beautifully and delicately represented by the thoughts and ideas of Grammy-nominated British-Indian-American musician Anoushka Shankar. While transgender model and activist Anjali Lama highlights the power of individuality through the boldly crafted Diversa collection – which is inspired by the beauty of diversity.
Her Story is backed by Walking Tree – a global powerhouse in gems and jewellery with a network across India, China, Europe, and USA. A fully vertically integrated group, from diamond and jewellery manufacturing to luxury retail brands, Walking Tree is powered by 1200+ people from different nationalities and cultures.