Inspired by a classic Japanese anime movie, Loewe’s new collection takes the mundane out of life


A completely fresh take on luxury, the collection is playful & whimsical

January 17, 2022: Spanish luxury house Loewe has unveiled a second chapter in its collaboration with Japan’s Studio Ghibli. After launching a collection inspired by My Neighbor Totoro, Jonathan Anderson, Creative Director of Loewe, has imagined an exclusive capsule collection celebrating the animated 2001 film Spirited Away.

Loewe Spirited Away collection

With its range of clothes and accessories, the collection is an escape into the fantasy world of the cult film directed by Hayao Miyazaki. Each piece features a character from the film, which earned Studio Ghibli the Oscar for Best Animated Feature at the 75th Academy Awards.

Loewe Spirited Away collection

Loewe artisans bring the characters to life with plays of materials and textures. The young protagonist Chihiro, the mysterious Haku, the sorceress Yubaba, Koanoashi the spirit with no face and Fly-Bird are all rendered in marquetry or embroidery, while the Susuwatari soot sprites are interpreted as pompoms and as bags. Some pieces employ the classic Japanese technique of “boro”, which consists in creating a patchwork with mended indigo-dyed scraps.

Loewe Spirited Away collection

Vibrantly hued leather handbags with depictions of characters are joined by fluffy scarfs, hoodies, graphic tees and bright wallets as well. The collection carries forward the whimsical theme of the movie – a cult in its own right – which is still etched in the memories of movie-goers world over. 

Loewe Spirited Away collection

The partnership between Loewe and Studio Ghibli goes beyond just collaborative collections. The luxury house has been supporting the Studio by sponsoring the Tokuma Memorial Cultural Foundation for Animation.

Post your comment


    We encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments must be civil and respectful. We encourage you to remain on topic and to be mindful that the comments are public. We do not permit messages selling products or promoting commercial or other ventures. Upon request of individuals named in comments, some comments may also be removed. We reserve the right—but assume no obligation—to delete comments, and report offenders who do not follow the code.