The parfum highlights the broom flower, an unexpected ingredient in the world of fragrances
May 14, 2021: The new Gucci Garden eau de parfum joins The Alchemist’s Garden, Gucci’s collection of luxury fragrances. The House’s first limited-edition fragrance coming in individually numbered bottles, only 1,000 of these are being made.
The Gucci Garden is a living, collaborative and creative space expressing Gucci’s evolving aesthetic and philosophy, located in the House’s city of birth. The new limited-edition fragrance will join the exclusively designed range of products showcased at the Gucci Garden, which comprises gifts, accessories and ready-to-wear.
Concocted by Master Parfumer Alberto Morillas, the key ingredient in the Gucci Garden fragrance is the broom flower, which was traditionally associated with magic and alchemy, and was used in spells for purification and protection. It has also long been employed for its medicinal properties. An uncommon ingredient in perfumery, broom has a sweet, long-lasting and voluptuous note: floral, sweet, honey-like and fruity, with a hint of bitterness and with warm tobacco-like nuances. Broom flower is underlined with the sensuality of violet and benzoin. The violet flower note is floral, powdery and slightly sweet - close to the scent of iris; while benzoin, a balsamic resin collected from the barks of species of trees in the Styrax genus, has a sweet, warm and vanilla-like aroma. It is delicate, with cinnamon and amber-like balsamic facets. The combined effect of these three ingredients is a sophisticated floral scent.
The packaging makes the parfum bottle a collectable and will appeal to those who value idiosyncratic aesthetics of objects. Inspired by the types of bottles, perfumery containers and jars that might be found on the ancient wooden shelves of a vintage apothecary, the lacquered glass bottle features a hand-written label which carries the product’s individual number.
The glass flacon is in an intense black colour. “Gucci Garden” is written in gold lettering on the front, while on the back a white black-framed label bears the ingredients list in a vintage newspaper font, with a smaller label below displaying the hand-written identity number. All bottles come inside a black moiré pouch. The carton is a white black-framed box displaying “Gucci Garden” in the Gucci Garden script in black, and the emblematic Gucci Eye and Stars motif, also in black.
The Gucci Garden fragrance is available only at the Gucci Garden boutique, located in the elegant, ancient Palazzo della Mercanzia in Piazza della Signoria, Florence, Italy.