In collaboration with Google, Mayyur Girotra will highlight the Pride Month with his first luxury pret collection, Aikya, at Āve, Soho NYC.
May 26, 2023: In honor of Pride Month, Indian designer Mayyur Girotra will present his first luxury pret collection at the beating heart of New York City.
A brief glance at the designer’s collections reveal how his inspiration and designs stand synonymous with Indian embroidery and gender fluid fashion. His signature silhouettes, that inculcate Indian traditional embroideries such as gota, mirror, tilla, and resham work with a modern twist, almost have a magnetic appeal, even in Bollywood. With each unique collection, he goes above and beyond to represent his heritage and culture.
His latest collection ‘Aikya’, which means unity, is dedicated to Pride, brings his unique ideas and innovations into the limelight. A convergence of two different worlds, East and West, the collection seamlessly fuses the traditional Indian elements with contemporary silhouettes to offer a brilliantly vibrant assortment.
Creative Director Mayyur Girotra, says, "I dedicate a love letter to my LGBTQIA+ family through the lens of my craft.”
In collaboration with Google and Indus Google Network the collection will be presented to celebrate New York Pride 2023 on June 2 at Āve, Soho NYC.
- By Pritha Debroy