Rolex signs global partnership with Formula 1
December 12, 2012: Luxury watchmaker Rolex is all set to become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece. This new partnership is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value and their global resonance.
“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” said Mr Gian Riccardo Marini, Chief Executive Officer of Rolex SA.
Mr Bernie Ecclestone, CEO of the Formula One group, said, “This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be.”
In its capacity as Formula 1 Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each grand Prix. The Rolex logo will also be positioned around the circuit and at several corners during Formula 1™ races. Rolex’s presence in Formula 1 is due to develop over the coming seasons.