Salvatore Ferragamo launches the colourful ‘My Ferragamo’ collection
2010: Salvatore Ferragamo launched its My Ferragamo collection at DLF Emporio, New Delhi with a beautiful ballet dance, a ramp show showcasing the lively footwear and Bollywood actor Deepika Padukone. The event was buzzing with some well-known personalities. Italian salads and desserts kept the guests company.
The event was hosted by Prasanna Bhaskar, Regional Director, Salvatore Ferragamo. With a rainbow-inspired palette, the My Ferragamo collection includes ballerinas, pumps, wedges, loafers and boots in bright colours. Divided into four styles, My Charme, My Joy, My Slipper and My Sweet, each product expresses an individual personality and mood.
Bhaskar said, "This fresh, bright and contemporary collection is aimed at younger customers who will enjoy wearing our shoes day in, day out. The collection is made with lighter construction and introduces the mid-heel segment for which we forsee a huge demand."
Prices at INR 18,000 and above, the collection will be available from September 10, 2010 at DLF Emporio. To see more images of the collection, please visit the LuxuryFacts Facebook page.