Superyacht Style

Monaco Yacht Show is the leader among the numerous boat shows that happen across the world. Here is a brief report about the glamourous superyachts, unique fashion and the flow of sparkling champagne over there.

By: Aashim Mongia, CEO, West Coast Marine Pvt Ltd

Posted on: October 10, 2010

Monaco Yacht Show is the leader among the numerous boat shows that happen across the world. Here is a brief report about the glamourous superyachts, unique fashion and the flow of sparkling champagne over there.

‘Nantucket Reds’ seemed to be the predominant choice of fashion at Monaco Yacht Show (MYS).
I have often been mocked by my choice of this style of trouser by my wife. However, this particular style is famous because they are the choice of the ‘yachting elite’ in picture-perfect islands of Nantucket and Martha’s Vineyard on America’s eastern seaboard. The trousers, that are simply a light red in colour, which fade to a light pink with age, are a real statement. But more than fashion, what they are really conveying is ‘having arrived’.

Most people attending the MYS, the largest luxury yacht show, are in fact among the ‘have arrived’ – whether they are the customers of these toys that come at a pretty price of tens of millions of dollars or the suave and clued in brokers that sell them.

Considered the most expensive showroom on earth, this event is really only for the super-rich. The 20th edition of the event, recently held from September 22-25, had 500 major companies exhibiting. With 100 superyachts on display from 20-90m in length, all the big brands were out flaunting their wares in style.

Of the 100 superyachts on display, 36 were delivered in 2010 and another 17 launched in 2009 and 60 are more than 40 m in length. This made the 2010 edition a unique space since half the yachts on offer for sale or hire are less than a year old.

The event saw the participation of some obvious shipyards and major broking companies. But super yachting is naturally associated with the art of living it up. MYS, therefore, also attracted some great names in luxury-tourist destinations (Abu Dhabi), private helicopter (Eurocopter), jet builders (Dassault Aviation), and many more. It was truly a party dedicated to the ultimate in luxury!

Baccarat supplied the magnificent Crystal Lounge which offered a great environment to participants to have private appointments while enjoying a glass of champagne.

At Ocean Independence at QT23, we presented five yachts on display for sale: Quantum of Solace, Sensation, Element, Onyx and PSYRAX. The showstopper was of course the Quantum of Solace – 52, Benetti at a whopping 24.99 Million USD though the 50m Sensation at 15.7 Million EUR is also a fantastic deal for a buyer.

A new facet to our offering was a marketing partnership with the electric sports car maker Tesla. We offered our clients rides and test drives in the award winning Tesla Roadster – the only zero-emission supercar in the world. In keeping with our high standard of service, we also offered a courtesy limousine service around Monaco.

The 50 odd events that were held during the show included cocktails, social parties, breakfast discussions and press conference that participating companies had organized provided ideal opportunities for B2B and B2C networking.

The ABN AMRO & Ocean Independence party onboard Quantum of Solace was a strictly VIP event for ultra HNW clients. Partying into the wee hours at the after party at Stars and Bars, I almost missed my flight home!

The presence of Indian HNWs was poor and restricted to a few Europe-based Indian origin super rich. But this is hardly surprising given the lack of our ‘yachting culture’ or infrastructure. But having received orders for several of the yachts that were on display in Mumbai during their visits, I can imagine that the day our ‘ultra-rich’ will want to acquire one of the babies is not far.

Call yachting world champion and Arjuna Awardee Aashim Mongia to buy a yacht and most likely he will say – whatever you do, don’t buy a yacht! A strange response from a man who makes a living selling boats. But then he has his own take on boat buying. He is the Managing Director of West Coast Marine, a company handling a diverse portfolio of yachts and other services.

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