Made with recycled materials, the backpack echoes the philosophy of 100 Thieves
July 20, 2021: Unveiling its latest adventure in the field of esports, Gucci has announced its new collaboration with the Los Angeles based apparel, lifestyle and gaming brand, 100 Thieves.
This collaboration features a limited-edition numbered series of backpacks from the Gucci Off The Grid collection, which are bright red in colour, with a black leather trim and multiple pockets, and a distinctive circular black leather patch with the 100 Thieves logo in silver. These special backpacks are made from sustainably sourced and recycled materials, including ECONYL, which is made from carpets, fishing nets and other scraps. The manufacturing process of this collection furthers the Gucci-ECONYL Pre Consumer Fabric Takeback Program, by incorporating the recovery and upcycling of nylon fabric scraps.
Available on gucci.com and Gucci Beverly Hills, these 200 backpacks will be presented in a box made from recycled paper, and within a red pouch in recycled nylon, featuring both the Gucci and the 100 Thieves logos.
Drawing on the shared values of diversity, self-expression and championing the importance of being able to hold a personal perspective without feeling limited by convention; this collaboration also stands for both companies’ commitment to sustainability and respect.
This collaboration is also representative of the first chapter of many that Gucci and 100 Thieves will write together to promote their shared values, helping drive the fashion and gaming industries towards a more inclusive, diverse and sustainable future.
A digital campaign spotlighting the backpacks and their significance, while also introducing alongside the dynamic people behind 100 thieves to the Gucci community was shot by Guy Arch, the New York based director and photographer.
This campaign features seven of the 100 Thieves content creators: Valkyrae, Neekolul, BrookeAB, Nadeshot, CouRageJD, Yassuo and Kris London; and two of its pro players, Ssumday and Kenny. Showing a day in the office, the campaign was shot at their world class gaming facility, known as the Compound.