November 30, 2021: Founded in 1920, Obeetee is one of the oldest and largest hand-woven rug companies originating in India. Now the luxury carpet marker is bringing its brightened and singular craftmanship to a storefront in Mumbai.
The location, an obvious choice for its reputation as the financial capital of India, is set to attract affluent crowds to its 3,000 square foot space. Characterized by room in room experiences, the store makes the customer go on personalized warm soiree tours coined as the ‘Makers Manor’. Capturing a modern luxury aesthetic, the ambiance is one of intricately decorated interiors with high ceilings.
Speaking about the new store launch, Ms. Angelique Dhama, CEO, Obeetee Retail, said, “Created with the most detailed and artisanal craftsmanship using the purest and most natural forms of materials, Obeetee carpets are unlike any other. After the overwhelming response that we received for our Delhi store, it gives us immense pleasure to expand our reach in Mumbai. We are delighted to be expanding in the home ground of the brand and enabling more people to enter this beautiful world of tradition, aesthetic and opulence.”
The store also boasts customized lighting suitable for all times of the day with incorporated use of kinetic fixtures which will enable customers to see showcased carpets vertically in its whole avatar. Blending technology and customer experience, the Mumbai store is one of ten exclusive retail stores that Obeetee aims to open across the country in the next three years.
– By Sarah Micho
