February 23, 2011: Jaguar is set to launch its most potent series production car ever, the all-new XKR-S, at the Geneva Motorshow on March 1.
This new model offers enthusiastic drivers a compelling, fresh choice in the luxury GT class. With an uprated supercharged V8 engine, overhauled suspension and a new aerodynamically-driven design, the XKR-S is the ultimate expression of Jaguar’s long held duality of purpose: GT luxury with incredible performance.
“The XKR-S is a bold and exciting new model for Jaguar,” said Adrian Hallmark, Jaguar’s new Global Brand Director. “We expect to attract both loyal and new Jaguar driving enthusiasts who still want the comfort, opulence and class only a Jaguar can offer, combined with inspirational performance.”
The XKR-S produces 550PS and 680Nm of torque, enough power to offer a top speed of 186mph (300km/h). Reaching 0-100 kph takes just 4.4 seconds! The XKR-S is also the only car in its class that emits less than 300g/km CO2.
Alongside the exciting new XKR-S, Jaguar will be marking the 50th anniversary of the E-Type with the first in a series of celebrations that will take place in 2011. Jaguar will be hosting E-Type drives at the Parc des Eaux Vives in Geneva, where the original car was launched by the marque’s founder Sir William Lyons half a century ago.
The appeal of E-Type transcended the automotive world. Such is the inherent rightness of its proportions, stance and purity of line, that it is a permanent exhibit in New York’s Museum of Modern Art.
“It is impossible to overstate the impact the E-Type had,” said Ian Callum, Jaguar Design Director. “It was a car that encapsulated the spirit of the revolutionary era it came to symbolise. We’re looking forward to celebrating achievement and looking forward with our all-new sports cars in Geneva.”
