February 19, 2011: “Jewellery shouldn’t just make you look good. It should be so fantastic that it should make you really want to wear it!” says Meghna Surana, Head for jewellery brand Entice in Delhi and Product Development Manager of Entice (India).
And was she right? The moment our eyes fell on the new Entice range of jewellery, we were lusting over it! Entice has launched its first store in India in New Delhi (South Extension, Part 1) to beckon all woman in love with contemporary, yet traditional designs.
Entice is a part of the 1905-established KGK Group, a global corporation based in India with fully integrated operations in diamonds, coloured gemstones & jewellery with offices across 15 countries.
Spacious, modern and yet very classic, the interiors of the new Entice store have been designed to highlight the beauty of every crafted piece. The ambience of luxury and heart-felt passion for jewellery make the experience of shopping at Entice a true pleasure.
Admire the jewellery as you move around in the spacious showroom. With a blend of big sized diamonds and colour stones, jewellery at Entice captivates one and all. Entice offers jewellery in traditional, western and fusion looks. Each piece is manufactured in a fully integrated manufacturing unit with state-of-the-art equipment in Hong Kong, Thailand and India. Manju S. Kothari is the creative head of the brand – and what an aesthetic flair she has!.
Surana said, “We create only one piece of a kind in each design because of two reasons: first, it’s very difficult to make such finely crafted jewellery again and again. And second, we always want our customers to have a unique experience.”
Along with the launch of the store, Entice also launched two admirable collections: The Rhythm of Life collection and The Floral collection. The Rhythm of Life collection is inspired by music and comes on the heels of Entice’s collaboration with HUM, a fusion band with Indian and International artists. So enjoy a diamond bracelet depicting musical notes, an emerald ring styled like a drum with small diamonds jingling around it, and a beautiful diamond neckpiece with rubies coming from all sides to merge into one being – exactly the way various artists of HUM come together to create one voice. You have to see it to believe it!
Make sure to visit this glittering store of Entice and be assured that you are getting well-certified products at this store!
