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LVMH acquires Pedemonte, strengthens its position in the jewellery sector

This strategic step will allow LVMH to significantly increase its jewellery production capacity.

December 7, 2022 – After acquiring Tiffany & Co. in 2020, French luxury conglomerate LVMH acquired Pedemonte Group, a jewellery producer present in Italy and France, from the Equinox III SLP SIF investment fund.

Venodrafa Margherite necklace
Margherite necklace by Vendorafa, a part of Pedemonte Group.  

“Joining the LVMH Group is a source of pride and motivation for the entire management team and employees. This operation will allow us to maintain our ambitions in terms of development, training and strengthening of our human resources, the heart of our activities. We will also pursue an ambitious investment policy to meet new challenges, particularly in technology,” says Gian Andrea Garrone, Chairman and CEO of Pedemonte Group. 
Created in 2020 from the merger of several independent production workshops, each with several decades of existence and experience, the Pedemonte Group is today a recognised player in jewellery manufacturing. With locations in the cities of Valenza and Valmadonna (Alessandria) in northern Italy, as well as in Paris, the Pedemonte Group combines cutting-edge technology with artisanal craftsmanship. It is involved in all the critical stages of production and has demonstrated absolute excellence in execution in all its collaborations with LVMH Maisons.

Venodrafa Segno ring
Segno ring by Vendorafa, a part of Pedemonte Group.  

Pedemonte Group also includes a B2C Italian jewellery brand – Vendorafa – which produces artisanal, bold pieces fusing gold with precious stones.
“With this strategic acquisition for our Maisons, the LVMH Group further strengthens its presence in Italy while continuing to support the ecosystem of companies that contribute to the success of our Maisons. With Pedemonte, our Maisons will gain a partner recognized for its know-how to support their growth and maintain their leadership in jewelry,” said Toni Belloni, Deputy Managing Director of the LVMH Group.
The company currently employs 350 artisans and employees who will continue to provide, alongside the current management, their expertise, skills and know-how, sometimes passed from one generation to the next, to support the production of jewellery pieces for all of its customers.
Other jewellery brands under the LVMH portfolio include Bulgari, Chaumet, Fred and Repossi.