November 28, 2016: Luxury brand Moncler has opened its first American flagship store in New York City, in Madison Avenue, with a second location in Prince Street, Soho. The brand wants to pay homage to the Big Apple in its own creative experimental style.
Moncler’s tribute to NYC will be expressed through the brand’s iconic duvet jacket, which will become an art installation designed by Thom Browne and decorate the background of the boutique. The installation "USA Flag", consists of 28 special edition jackets designed by the stylist with top quality materials and fine details, having the American flag as their common theme. The individual jackets – all the same model but different from each other – will collectively create a mosaic on one wall of the NYC flagship store. Each of the 28 duvet jackets, unique and numbered, will be sold for charity online at moncler.com benefitting Robin Hood, New York’s largest poverty-fighting organization. The entire Moncler Special Collection designed by Thom Browne, features jackets, cashmere sweaters and other special items. All items will be available only at the Madison Avenue boutique.
The message of Moncler’s love, admiration and respect for New York continues in an intense short Musical Film by the celebrated New York Director Spike Lee. Its strong bright plot threads through five minutes of an extraordinary Mix of Fluid Rhythms, the Musicality of Ska and Funky Echoes. The title of the Short Musical Film, starring Dancers Lil Buck, John Boogz and Damaris Lewis, is "Brave" and it comes from The Lead Song “Brave Suffering Beautiful”, from the Off-Broadway Musical “Total Bent” by Stew & Heidi Rodewald.
