September 27, 2022: Living by Montblanc’s ethos of What Moves You Makes You, Zinedine Zidane has always done what moves him rather than what is expected, never following a path dictated to him. The French-born icon embodies Montblanc’s core belief that everyone can leave a mark by living a life with passion and purpose and by doing what truly moves them. The brand has signed him as its latest Mark Maker.
In addition to collaborating with the luxury lifestyle brand on upcoming Montblanc writing instruments and leather goods campaigns, Mr. Zidane will appear in a new campaign for the Montblanc Legend fragrance line later this year.
“Zinédine Zidane is the ultimate Montblanc Mark Maker, a man who makes his mark not only on the world of sport but has had an incredible impact on the global stage. He is living proof that following what moves you in life leads you to a place of fulfilment and success. He is an inspiration to so many across generations, and we are delighted to be collaborating with Zinédine, writing a new chapter together in his extraordinary story,” says Nicolas Baretzki, Montblanc’s CEO.
His extraordinary journey has taken him from his hometown of La Castellane, Marseille, to Turin, Madrid and beyond. World Cup, European Cup, Champions League, Golden Ball, star player, world-renowned coach – his sporting feats, his football style and unique moves on the pitch are – what many believe – what legends are made of.
“Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts to others through writing. A belief that I share as someone who has benefitted from the values and culture my father and family passed on to me and that I am trying to transmit as well. Personally I write in my notebook quite every day… I don’t only sign autographs!” laughs Zinédine Zidane.
Mr. Zidane will appear in Montblanc content for signature leather pieces that highlight the importance of mobility, both physically and metaphorically, on the road to achieving one’s goals, alongside Montblanc writing instrument to underline the power of writing to unlock creativity and share ideas.
In an upcoming print, TV and digital campaign for its Montblanc Legend fragrances, Montblanc pays tribute to the grace and presence of Mr. Zidane. Humble and hardworking, the sporting icon has often been referred to as a “legend” – not necessarily the path he chose for himself, but one that his passion, skill and determination led him to. Legend, Montblanc’s bestselling fragrance line, channels the mindset of those who don’t seek glory but strive to leave their mark with purpose, conviction and passion, writing their legend along the way.
