May 3, 2018: Choosing a unique way to express their intentions, an Instagram live video call from Gigi Hadid to her friend Jeremy Scott revealed that H&M’s next designer collaboration is with MOSCHINO – the Italian brand to which Mr Scott has injected a new pop energy. The collection, MOSCHINO [tv] H&M, will be available online on hm.com and in select H&M stores worldwide from November 8.
The call was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
