September 22, 2012: Pakistan Fashion Design Council launched its first standalone boutique in the capital sprawling over 5,500 sq at M-4, South Extension, Part II, New Delhi. PFDC – The Boulevard aims to carve a niche for Pakistani designers in India and also facilitate creating a place for Indian designers in Pakistan.
The design creations showcase garments that are sophisticated with print and intricate embroidery. Highlighting the unique craftsmanship of Pakistan, the collections give a glimpse into Pakistan’s fashion scene.
The designers stocked in the new store are Karma, Libas, Kamiar Rokni, Hassan Sheheryar Yasin (HSY), Elan Design House, Sana Safinaz, Asifa Nabeel, Sonia Azhar, Fahad Hussayn, Nickie Nina, Iman Ahmed (Body Focus Museum), Nida Azwer, Ayesha Hashwani, Feeha Jamshed, Umar Sayeed, Rizwan Beyg, Layla Chatoor and Nasreen Shaikh.
Spacious, modern and yet very classic, the interiors have been designed to highlight the beauty of every crafted piece. The ambience of luxury and heart-felt passion for couture make the experience of shopping at PFDC- The Boulevard a true pleasure.
The design that has emerged is very contemporary with hints of Islamic forms and patterns. The concept is of a shop-in-shop wherein individual spaces have been created for each designer where he or she can state his or her own identity while sharing a common platform.
Mrs Mini Bindra, the brainchild behind bringing PFDC to India, and the franchisee of the store, said “The intent was to have a very neutral and silent décor such that the product displayed speaks for itself. The idea was to create a space that can house any kind of clothing design: from the minimalistic to the most opulent. Understanding that fashion trends keep changing frequently, we wanted to create a space which is timeless and continues to support the product in spite of its dynamism.”
