Patou’s Creative Director, Guillaume Henry, brought the eternal bloom, the “Rose”, to its Spring-Summer 2025 collection.
The designer offers a glimpse at his inspiration as he describes his Rose as a composite portrait of the women who have influenced him. She could be any one of a number of feminine—and feminist—characters in French film, for instance, the Beirut-born French actress Delphine Seyrig, among many others unheard of to non-French audiences. “I wanted to channel a softness and a return to elegance, and as it happens, the name Rose is very French and also very international,” Mr. Henry remarked, adding, “She’s chic, and she’s efficient about it.”
In the grassy outdoors, the designer’s vision was perceptible in the amalgamation of long identifiable codes affiliated with Jean Patou—pleated skirts, dropped waistlines, midi lengths—with those of his predecessors: Karl Lagerfeld, Michel Goma, whose work Henry believes was lost to history without merit, and Christian Lacroix, whose infamous pouf skirts were rendered in a leggy millennial rendition.
Safari-inspired jackets with wide belts and wider lapels were spotted, whereas the sporty 1970s-style polos featured embroidery with a scaled-down moniker of ‘JP’.
Other ensembles—like a scallop-edged top and shorts accentuated by provençal boutis embroidery, well-cut jeans with a white top and black jacket, and a four-pocket shift with gold buttons—were quintessentially Parisian and could easily be plucked and donned on the streets of the fashion capital.
The chunky gold heart necklace, paired with a black skirt suit and head scarf, grabbed eyeballs.
Rose’s lineup oscillates from classic to bold in a muted and comforting palette. Reassuring hues and cuts perceptible in navy belted jackets and white and baby blue pleated skirts pivot to a palette of blush pink, radiant bronze, and polka dot prints.
Playful silhouettes and flower-imitating dresses lead the transition, a testament to the diversity and depth of the designer’s creative dialogue.
The one-shouldered black and white polka-dot dress with a ballooning skirt accompanied by heart-shaped gold earrings was a particularly fun and Rose-worthy look imbued with Parisian elegance.
Patou’s Rose is a collection anchored in reality: a duality of practicality and fantastical, fashioned from crisp striped poplin, structured denim, and sporty knitwear; and an evocative one, crafted from taffeta in exaggerated proportions, knotted collars, and floral tones.
The spring line also introduces two new bags: Le Patoulock and Le Patoubowling. Bespoke pieces made from eco-responsible fabrics, these accessories lay emphasis on Patou’s commitment to sustainability and transparency.
Upon release, the entire collection can be traced from inception to completion, furnishing consumers with the opportunity to admire not just the design but also the ethical craftsmanship standards of the house.
Adding a dash of Californian vibes to the Parisian suave, Patou has partnered with Barton Perreira for this collection. The looks are complemented with Barton Perreira sunglasses, renowned for their ingenuity, craftsmanship, and dedication to excellence. Rooted in the feeling of soaking up the Californian sunshine and golden-hour sunsets of Southern California, these sunglasses adorn the getups, a model of modern refinement.
Available online, this collaboration encompasses the perfect blend of Parisian chic and Californian cool, rounding off a line-up that commemorates the beauty of life’s transitory moments.
