June 2, 2017: The pink wall of Paul Smith Los Angeles has become a popular photo destination on Instagram. Thus, Paul Smith, a luxury menswear brand, has teamed up with Instagram to temporarily paint the LGBTQ rainbow on the famous wall to celebrate and support LA Pride.
This is an ideal way to promote kindness and compassion for the LGBTQ community due to peoples’ familiarity with the shop. Furthermore, each wall will feature the hashtag #kindcomments that is being used to promote the community on Instagram, which is meant to inspire visitors to share positive messages. The rainbow wall at Paul Smith Los Angeles is one of the five to be installed in cities around the world.
