February 14, 2019: American luxury fashion brand Ralph Lauren debuted its Spring 2019 collection while transforming its Madison Avenue flagship store into Ralph’s Café, an immersive dining experience.
“To bring the fresh spirit and modern glamour of my Spring 2019 Women’s Collection to life I decided to share it in the charming environment of my new Ralph’s Café on Madison Avenue. I wanted to create an intimate experience to share my vision in a more personal way,” said Ralph Lauren.
The first floor of the store has been reimagined as Ralph’s Café which will serve breakfast as guests enjoy an intimate presentation of the new season.
As is the signature of the 50 year old Ralph Lauren brand, the Spring 2019 Collection is about purity of design in unexpected silhouettes defined by bold contrasts of black, white, and gold. Iconic shapes are met with new proportions, including exaggerated, wide-leg trousers juxtaposed with sharp tailoring and fluid silk shapes.
Ralph’s Cafe is an expansion of Ralph’s coffee shop, which opened in December 2018. Reservations for the cafe will be available Friday, Saturday and Sunday, alongside exclusive presentations of the Spring 2019 Collection. Bookings can be made through OpenTable through the @RalphLauren Instagram.
Items from the Spring 2019 collection will be immediately available on Ralphlauren.com, in global flagship stores and through top retail partners.
