October 10, 2022: “When someone we love has cancer, we are all affected—husbands, wives, mothers and fathers, sisters, brothers, and friends. This is our effort in the fight against cancer.” – Ralph Lauren.
For over two decades, Ralph Lauren has been a leader in the fight against cancer. Advancing the company’s ongoing Pink Pony efforts, The Ralph Lauren Corporate Foundation recently announced a $25 million commitment in new grant funding to expand or establish five Ralph Lauren-named cancer centres, including establishing the Ralph Lauren Center for Cancer Prevention at the Georgetown Lombardi Comprehensive Cancer Center in Washington, D.C., and the existing Memorial Sloan Kettering (MSK) Ralph Lauren Center. The Ralph Lauren Corporate Foundation is partnering with Conquer Cancer, the ASCO Foundation, to identify the three additional grant recipients, each required to have a National Cancer Institute designation.
In support of this year’s campaign, the brand will donate 100% of the purchase price from the sale of the new Pink Pony Oxford Shirt and Pink Pony Fleece Hoodie and 25% of the purchase price from the sale of the new Pink Pony Cashmere Hoodie, as well as select Polo classics in a pink colourway, to the Pink Pony Fund or a network of international cancer charities. Within India, the proceeds benefit Mania foundation. The items are available in select Ralph Lauren retail stores in Delhi and The Collective.
Throughout October, the company will feature a series of in-store activations to raise awareness and funds for Pink Pony worldwide. Ralph Lauren restaurants and Ralph’s Coffee shops globally will offer signature Pink Pony drinks – the “Pink Pony Cocktail” and “Beet Latte” – with proceeds going to support the Pink Pony Fund or a local cancer organisation. In addition, the brand’s flagship stores in New York, China, Korea and Japan will light up their facades in pink. Ralph Lauren Golf Ambassador Billy Horschel will also pledge $1,000 to the Pink Pony Fund for every birdie he makes in October.
The company will also release a special edition of the "Coffee at Ralph's" video series highlighting a robust conversation between Maria Tucker, a cancer survivor who received treatment at the MSK Ralph Lauren Center, and Jasmine Gibson, one of the nurses that guided her during the process. Together, they reflect on the relationship between patient and caregiver and the difference that can be made through an early diagnosis, sharing the bond built over the course of their journey together.
