January 31, 2022: After Manish Malhotra, Ritu Kumar and Anamika Khanna, Reliance Brands Limited (RBL) has collaborated with Indian designer Rahul Mishra through a 60:40 joint venture to create and own a new brand that would encompass his ready to wear business.
Indian designer Rahul Mishra with Darshan Mehta, MD, Reliance Brands Ltd.
The new brand would be synonymous with excellence and creativity world over, presenting an exclusive Ready to Wear Collection at one of the global fashion weeks. Mr. Mishra has already presented at Paris Haute Couture Week in the past. Through the past five seasons at the Paris Haute Couture Week, he has taken the Indian savoir-faire global with his unique perspective rooted in the philosophy of the 3 E’s – Environment, Employment and Empowerment.
The new brand will grow both vertically and horizontally to further open new collection in the fields of accessories, footwear, home, beauty, and jewellery for a worldwide audience.
“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and culture,” said Isha Ambani, Director, Reliance Retail Ventures Ltd. (holding company of all retail companies in Reliance Industries Limited group).
A Couture AW 2020 look by Rahul Mishra
Mr. Mishra’s aesthetic marries his Indian heritage with European cuts and tailoring created a strong international footprint retailing at some of the best stores across the world which included Colette in Paris, 10 Corso Como in Milan, Harvey Nichols in London, Saks Fifth Avenue in New York, David Jones in Australia, Joyce in China, and the likes of Moda Operandi and Farfetch with online retail.
“The care they [RBL] take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House. Reflecting on the critical and commercial success of Rahul Mishra couture collections, it has been our desire to equally focus on ready to wear business and extend our universe by democratising the fashion cultivated by us. With this partnership for the new brand, we are sure of achieving mindful growth while giving the process its due attention and care,” said Mr. Mishra.
Rahul Mishra will lead the creative direction of the new brand as Creative Director.
