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Richard Ginori announces a new brand identity ‘Ginori 1735′

The Florentine brand known for high quality porcelain tableware will now operate under the new brand name and identity Ginori 1735

September 19, 2020: Storied Italian porcelain manufacturer, Richard Ginori, known for its superlative dinnerware and home decor accessories, has announced a new brand identity – ‘Ginori 1735’. 

Richard Ginori’s past dates back to the 18th century when Marquis Carlos Ginori started the porcelain manufactory in the town of Doccia. The new name ‘Ginori 1735’ features the foundation year of the company. 

Richard Ginori new brand identity

The renewed visual representation comprises the ‘Ginori 1735’ signature in elegant, sinuous, hand-crafted lettering, a combination of heritage and innovation. The logo remains a recognizable hallmark that authenticates every piece of Ginori porcelain. This new brand identity supports the transition of the company to a global lifestyle design brand, specializing in artisanal porcelain tableware and homewares. 

Speaking about this new chapter in the company’s 285 years of history, Chairman and CEO Alain Prost commented, “Today, we are returning to our roots, changing our name, and investing in our legacy of bringing a deep sense of place, a graceful manner, and an effervescent spirit to all who embrace our mission. Richard Ginori is now, and once again, Ginori 1735.”

With the iconic crown at the back of the tableware symbolizing its distinguished quality, the Kering Group owned Richard Ginori is found in some of the most famous restaurants and homes around the world. Over the years, the atelier has evolved to bring to the contemporary world its ancient and extraordinary techniques. Ginori 1735 is, now, designed to celebrate the deep heritage of the company and signify a renewed attention to the evolving tastes and lifestyle of the next generation of luxury consumers.