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Savoir Beds enters India with the first store in New Delhi

Savoir Beds enters India with the first store in New Delhi

April 2, 2011: World-class bespoke bed manufacturer Savoir has entered the Indian market with its first exclusive showroom in India at The Gallery on MG, in Delhi. Launched in the presence of Bollywood actor Mr. Suniel Shetty and Mr. Alistair Hughes, Managing Director, Savoir, the brand has an international reputation for crafting the finest handmade mattresses and beds in the world.

Sharing his enthusiasm and optimism on the occasion, Mr. Hughes said, “One of our main objectives in this market will be to shift perceptions. People spend thousands of euros on a watch and more on a car, but are reluctant to invest in something that they spend a third of their life in. This is not about selling beds, it’s about selling great sleep.”

Ranged between INR 6 lacs – 35 lacs, the beds come with a long and distinguished heritage. The company was originally commissioned in 1905, by Savoy in London (the world’s grandest hotel of its time), to produce the Savoy mattress. The collection is for the astute consumer who seeks the finest indulgence without compromising on quality in everything they do!

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