March 23, 2011: In a fun initiative by Sopexa India, the organization has launched UncorkFrance, an interactive iPhone application that unravels the sophisticated world of French wines for wine enthusiasts and gives them quick, easy answers to their wine needs. Targeted at the growing Indian market, the application lets consumers discover main grape types, browse French wines by region, colour, body and price and also provides a quick, handy guide for food and wine pairings.
Mr. Loic Denneulin, Country Manager, Sopexa India, says, “Our main aim was to make UncorkFrance as relevant to the Indian consumers as possible. The food-wine pairings have an option for spicy food and all the wine labels listed are available in the Indian market.”
To make it even more upbeat, UncorkFrance draws on social media and gives users the option of recommending wines on Facebook and Twitter. Wine connoisseurs can create wishlists of their favourite wines, write reviews and stay updated on upcoming events and promotions. UncorkFrance is free and can be downloaded from iTunes.
“We also solicited the help of major wine importers like Aspri Spirits, FineWinesandMore, Munjral brothers and UB group, who provided us with their most popular French wine labels”, continues Mr. Denneulin. As the list grows, other importers will also be able to add their French wine labels and be referenced. UncorkFrance, therefore, will provide a platform to gauge user patterns in wine consumption, measure the popularity of various wines, and forecast future trends for the Indian market.
