Louis Vuitton’s Fall-Winter 2025 Men’s Collection is a sartorial marvel, seamlessly blending the past with the future. A visionary collaboration between Men’s Creative Directors Pharrell Williams and NIGO, the collection pays homage to their enduring friendship and shared roots in streetwear. This partnership reimagines 20th-century workwear through the prism of modern luxury, embodying the duo’s creative synergy and Louis Vuitton’s legacy of innovation.
The collection’s ethos lies in the LVERS philosophy, a guiding principle of the Louis Vuitton Studio Prêt-à-Porter Homme, emphasizing craftsmanship, inclusivity, and forward-thinking design. The unique set, in fact, showcases not just the archives of Louis Vuitton, but also archival loans from Mr. Williams and Nigo, setting the precursor to the brand’s latest menswear collection.
Anchored in duality, the collection merges NIGO’s archival expertise with Mr. William’s contemporary vision. Luxurious fabrics and intricate tailoring meet bold patterns and playful aesthetics, resulting in garments that feel both historic and avant-garde.
Charting the course between streetwear and dandyism, the collection moves from sharp blazers to reimagined streetwear staples, celebrating versatility without sacrificing sophistication. And then, there is a lot of influence from Japanese motifs and arts.
Leather varsity jackets and millennial pink workwear inspired by barn jackets highlight the intersection of heritage and trend. Well-tailored denim, such as a pair of jeans paired with the barn jacket, adds a casual yet polished touch, while oversized leopard-print LV Yeti shoes make a bold statement.
A cropped blazer teamed with contrasting bootcut jeans brings modern tailoring into focus. The accessories steal the spotlight, with the iconic Speedy bag reimagined in vibrant hues like yuzu yellow, sencha green, and sakura pink, alongside a Japanese tradition inspired indigo-dyed edition and a golden version inspired by kintsugi pottery.
The iconography of Louis Vuitton is re-imagined through Japanese motifs and techniques. The Dandy Monogram fuses the House’s flower emblem with shippo weaving, creating an encircled diamond pattern employed in jacquards, as sashiko stitch on denim, and as scattered crystal embroidery. The Dandy Damier takes inspiration from the textile patterns of tea ceremonies and features in chequerboard-like manifestations in denim, knitwear and leather.
The inspiration from the land of the rising sun extends to LVs trunks as well. Japanese artist Azuma Makoto re-interpreted the Courrier Lozine 110 trunk through the language of flora. His trunks are made of transparent acrylic glass containing real and diversified flowers evoking timelessness. Each fresh flower was hand-positioned, one by one, in the transparent acrylic glass employed to shape and cast the plaques. In a second phase, artisans assembled the trunks.
Three new bag motifs celebrate the creative union between Mr. Williams and Nigo. Damier Phriendship bags emblazoned with chequerboard-like brown canvas Dandy Damier – inspired by the patterns of tea ceremonies – are overlaid with three different silhouettes of the duo’s face profiles representing the decades of their friendship.
To be fair, the friendship between Nigo and Mr. Williams does have long roots, intertwined with the history of Louis Vuitton. The duo were introduced in 2003 and co-launched the streetwear brands Billionaire Boys Club and ICECREAM the same year. In 2004, Mr. Williams and Nigo first collaborated for Louis Vuitton on what became the LV Millionaires 1.0 sunglasses.
Nigo established the streetwear brand Human Made in 2010, supported by Mr. Williams, and in 2020, former Men’s Artistic Director Virgil Abloh invited him to collaborate on the Louis Vuitton capsule collection LV². The founder of the streetwear brand A Bathing Ape, Nigo has served as Artistic Director of Kenzo since 2021. Not long after, Mr. Williams was appointed Men’s Creative Director of Louis Vuitton in 2023.
Highlighting their continued friendship and paralleled lives, Louis Vuitton’s Fall Winter 2025 collection includes a reinvented edition of the 2004 Millionaires 1.0 sunglasses. The new all-over translucent edition features in pink, red or orange. They also appear with contrast-colour frames and glasses. Symbolising the collection’s collaboration, special-edited bicolore Millionaires 1.0 – where each side of the frame is a contrasting colour – appear in camel and black or grey and black. Finally, the Super Vision re-emerges in vibrant pink and khaki.
There’s more than meets the eye in this collection. It’s certainly a new era for Mr. Williams and Nigo’s work for Louis Vuitton, and we are here for it.
