Alongside the collection, Louis Vuitton partners with Coral Gardeners to out-plant 1,000 corals at the Tiaia restoration site in French Polynesia....
Creative Director Alessio Lillocci connects four geographies, from Indonesia to Alicudi, through fabric, colour and craft.
Presented at Malibu Pier in California, the collection is built on Italy's tradition of seasonal leisure living, expressed in stripes, soft tailoring, and clothes designed to wear more than one way.
Staged in Times Square, seven decades after Gucci first opened outside Italy, GucciCore arrives as Demna's most complete vision for the house yet, alongside a limited New York collection.
The show, staged among classic automobiles at the Los Angeles County Museum of Art, drew from cinema's most iconic women, vintage car culture, and California's natural landscape.
The collection launches on May 7, two decades after their first sellout collaboration.
As fashion advertising becomes flat, brands will need to stick their necks out to shine.