May 31, 2016: American supermodel Karlie Kloss has been announced as Swarovski’s latest brand ambassador. In line with this announcement, Creative Director Nathalie Colin commented, "She [Karlie] stands for modernity, freshness, self-confidence, elegance and spontaneity. Everything that we convey through our collections."
A digital personality with the Klossy YouTube channel, the founder of the Kode With Karlie scholarship and a business woman (she and pastry chef Christina Tosi partnered to create Karlie's Kookies in 2012), Ms Kloss is so much more than a supermodel. Her many inspiring facets reflect the Swarovski brand, with its collections designed for women ready to shine and make their everyday extraordinary. Ms Kloss said, "It's an honor to join the Swarovski family”.
