November 23, 2021: Swarovski, best known as an innovator in the luxury jewellery space, announced a new collaboration with sportswear giant, Nike, pioneering a new women’s sneaker that features an impressive set of crystals.
With over 228 individually studded crystals inspired by road reflectors, Nike’s signature Air Force 1 shoe has been remodeled with Swarovski Crystal elements, beaming as bright as the light source around the shoe. The Air Force 1, fashioned in both white and black colors, are modular and dynamic. The sneaker consists of 4 pieces that can be individually or altogether removed during daily wear with the help of a customized screwdriver included with purchase of the sneaker.
“Swarovski and Nike have been launching covetable and innovative products together for five years now. We are great collaborators, bringing the best out of one another and proving how collaboration between creative partners elevates both to new heights,” says Swarovski interim CEO Michele Molon.
The design fuses Swarovski’s reflective development technology with Nike’s speciality in manufacturing eye-catching sleek sneaker gear. The coveted shoe is an example of crystal embellishment intended to push the edge of what’s possible for shine and reflectivity through generative design.
The iconic shoe is available exclusively through the Nike SNKRS app.
– By Sarah Micho
