May 8, 2013: Following the success of the previous edition, LVMH Group brands are inviting the general public to the 2013 edition of the Group’s open day event, “Les Journées Particulières”, which will take place on 15 and 16 June. The previous and first edition of Les Journées Particulières in 2011 had attracted more than 100,000 visitors to 25 unique sites across France and Europe for a behind-the-scenes glimpse of LVMH brand sites and craftsmanship at work.
This year more than 40 sites will open their doors across France, Italy, Spain, Switzerland, UK and Poland. This will include several from the previous event, such as the studios of Christian Dior, the family home of Louis Vuitton and the workshop at Asnières, where bespoke shoes of Berluti are made. New sites, which will be opening their doors to the public for the first time at Les Journées Particulières this year include the production site of Guerlain in Orphin (Rambouillet), Louis Vuitton’s workshop in Marsaz, the Numanthia Vineyard in Spain, Acqua di Parma in Italy, the workshops of Zenith, Tag Heuer and Hublot watches in Switzerland.
Les Journées Particulières aims to celebrate the skill and craftsmanship of the numerous artisan trades represented across the brands of LVMH Group. The website for Les Journées Particulières is live. Registrations for the event will commence from mid-May.
