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The BMW & Jeff Koons partnership has yielded a much-awaited graphic version of the BMW 8 Series Gran Coupe

Customized by the legendary American artist, this incredible vehicle is limited to 99 editions only

The 8 X Jeff Koons BMW 8 Series Gran Coupe

February 17, 2022: Much awaited by motor enthusiasts across the world, BMW and Jeff Koons debuted THE 8 X JEFF KOONS, a new chapter in the brand’s long-term relationship with the well-known American artist. The special edition BMW 8 Series Gran Coupe features a completely custom design inside and out personally created by Mr. Koons himself and will be exclusively limited to 99 models worldwide. 

Following the digital world premiere at Frieze Los Angeles, THE 8 X JEFF KOONS will be displayed in New York City’s iconic Rockefeller Plaza from April 1-4, and a charity auction at Christie’s New York on April 4, 2022. THE 8 X JEFF KOONS is available for pre-order by U.S. customers through www.bmwusa.com.

The 8 X Jeff Koons BMW 8 Series Gran Coupe

Mr. Koons said, “What matters is how we relate to each other and our awareness of everything we are surrounded by. This principle drove my creative vision for THE 8 X JEFF KOONS, and it’s an exciting next chapter of co-creation with BMW.”

The vehicle’s exterior features an expressive and striking graphic design, combining a riot of 11 exterior colors. Mr. Koons incorporated many shades of blue in particular. The exploding lines of color at the rear are an homage to the artist's 2010 BMW Art Car, an E92 M3 GT2 that was raced at the 24 Hours of Le Mans; the "POP!" on each side and “vapor thrust” imagery symbolize the vehicle’s power and speed. 

The 8 X Jeff Koons BMW 8 Series Gran Coupe

The multi-colored interior is comprised of high-end materials, fine leather and a cupholder lid with special “THE 8 X JEFF KOONS” badging paired with Mr. Koons’ iconic signature. The seats are made up of striking red and blue hues, evoking not only BMW’s high-performance M division but also the world of superheroes and comic books.

The paint process of THE 8 x JEFF KOONS requires 11 different stages and several hundred hours per vehicle to complete. The exterior livery and interior colorways are completely exclusive to the special edition. Two cars will be produced per week by specialized teams at BMW Group Plant Dingolfing and BMW Group Plant Landshut, both located in Bavaria, Germany. Each finished vehicle comes with a large-format certificate of authenticity containing its unique vehicle identification number, personally signed by Jeff Koons and BMW Chairman and CEO Oliver Zipse.

The 8 X Jeff Koons BMW 8 Series Gran Coupe

THE 8 X JEFF KOONS is exclusively offered as an M850i xDrive Gran Coupe in the U.S. market and is priced at USD $350,000.

THE 8 X JEFF KOONS will be presented at numerous art fairs and events in Europe, Asia, and the Middle East, including the 16th Istanbul Contemporary, Paris Photo, the Goodwood Festival of Speed, Art Dubai, West Bund Art & Design Fair Shanghai and Art Basel Hong Kong.

The 8 X Jeff Koons BMW 8 Series Gran Coupe

Oliver Zipse, chairman of the Board of Management, BMW AG, said, “Never before in the history of our company has a BMW been created with such an extensive design effort as THE 8 X JEFF KOONS. A 'rolling sculpture' that will not only be displayed as a coveted collector's item in museums but will also be allowed to flourish on the road as a genuine BMW."

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