May 3, 2012: The Collective, a lifestyle retail concept, offering high-end and premium fashion brands, launched its fourth flagship store in India at the Park Plaza, Koregaon, Pune.
The store was launched with a show themed ‘Mid Summer Night’s Dream’, showcasing fashion within the theme. At the helm of the show was Indian actress Neha Dhupia. Speaking at the launch, Mr. Shitalkumar Mehta, COO, International Brands & Retail at Madura Fashion & Lifestyle said, “The Collective will be seen coming up in Tier II and Tier III cities in this fiscal year. We will have around 8-10 stores in about 9 cities by 2013 across the country and the cities that we are targeting are a mix of metros and smaller cities. The stores will be opened cities like Hyderabad, Chennai Kolkata and Chandigarh.”
The Collective offers personalized service, complete looks for everyone while also becoming a perfect gifting destination. The Collective fits in perfectly with the need of fashion that’s being welcomed and imbibed in the DNA of Pune fashionistas and makes for the best retail therapy that anyone could wish for.
