October 26, 2015: An initiative by luxury brand Tod’s, the Tod’s Band is an international group of 15 strong personalities who devote their lives to music, film, photography and acting.
Launching the Wave Attitude project, with the new Wave bag at the center of it, the brand has created a video with the Tod’s Band. As is usual with Tod’s, the Wave Bag has high craftsmanship and precious materials. On the shoulder or firmly gripped or loosely on the arm: the bag moves on, together with the looks and gestures in the portraits and the videos in which the protagonists speak about themselves. The bag is interpreted in myriad ways by the sophisticated Tod’s Band girls.
