I hate packing. It’s the journey that is exciting, not the pre-part. The pre-bookings, pre-prepping, pre-packing – I hate it all. Then comes Chris Pratt, who attempts to bring the fun back into this much-loathed activity.
Luxury luggage brand TUMI paired up with the Avengers and Guardians of the Galaxy star to create their first Asia Pacific exclusive campaign. Mr. Pratt is his usual comical-self in the video campaign, while he is brooding in the photographs.
Mr. Pratt, however, did visit Hong Kong, where the campaign was launched recently. It’s not a sham made just for the video. Landing at TUMI Loft, an immersive TUMI brand experience at Pacific Place in Hong Kong, he mentions that he only promotes products that he actually uses himself. That’s how the collaboration came about for him. On the other hand, Victor Sanz, TUMI’s Creative Director said, “To us at TUMI, Chris represents a new age of leading men in Hollywood – bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase.”
Sporting products from the Alpha-3 collection of TUMI in the campaign, Mr. Pratt says that his current favorites are Alpha 3 Brief Pack and Alpha 3 Carry-on. “Sturdiness and durability are really the most important features to me. TUMI products are incredibly durable and will last for years and years. Because I travel so frequently and for long periods of time if I’m off to shoot a film on location, I need luggage that can take a beating without falling apart,” he says. The TUMI fan possesses about 20 pieces from the luggage maker.
This much-lovable actor’s career, in fact, sort of started with travel. When asked which is his favorite travel destination and why, he reminisced, “I love visiting Hawaii. There is something very special about the islands – it feels almost spiritual for me. Plus, it’s where I got discovered. I was living out of a van, working at Bubba Gump Shrimp in Maui when an actress walked in (Rae Dawn Chong), and she put me in a movie. The rest is history – I bought a one-way ticket to Los Angeles and never looked back. I’ve recently had the opportunity to spend more time in Hawaii again because we shot the Jurassic World films there.”
Discussing the nitty-gritties of his travel preferences, Mr. Pratt mentioned that Jack, his 6-year-old son, is his favorite travel companion. Even when not traveling with him, Mr. Pratt is sure to take a drawing from Jack or one of his toys with him. Along with a Rubik’s cube. He likes to work out as soon as he lands at a destination to get rid of the jet lag, while trying to steer clear of too much sugar and bread. “Of course it’s fun to taste all the local cuisines of where you are visiting, but moderation is really key,” he advises.
And last but not the least, Mr. Pratt usually rolls all his clothes when packing his suitcase. That will explain this hilarious campaign video a lot!
Too bad he didn’t need suitcases during his exploits in the Universe…
