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Valentino to enter India with Reliance Brands Ltd.

The long-term distribution agreement will lead to the Italian brand’s first store in New Delhi

Valentino pink collection

July 21, 2022: Bringing a much-awaited brand to India, Reliance Brands Limited (RBL) has inked a long-term distribution agreement with Italian couture brand Valentino. Through this long-term partnership, RBL will partner with Valentino to open its first boutique in Delhi (to be lauched by end of summer), followed by a flagship store in Mumbai. The stores will stock a complete range across womenswear, menswear, footwear, and accessories of the brand.

“Valentino needs no introduction in India,” said Darshan Mehta, MD of RBL. “The brand’s infectious romanticism, signature codes and bold use of colour has strong resonance in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino connoisseurs.”

“The upcoming store opening represents a significant step in Valentino’s global strategy, and we are honored to be part of the country’s [India’s] growing retail market, allowing the company and the Valentino Community to grow in a solid way, according to our values and brand culture. As per the new business model, we are leveraging the strong relationships between the brand, its sales force and the customers, hinged on our Couture values – obsession for detail, creativity and client centricity – that together with human capital and teamwork are at the core of the company culture and the main drivers of its evolution. We look forward to bringing Valentino’s renowned collections and our one-of-a-kind customer journey mindset to India.” said Jacopo Venturini, CEO Maison Valentino.

Valentino haute couture

Valentino’s first store in Delhi will be at DLF Emporio, which will carry Valentino women’s collections and an edited selection of men’s accessories, while the Mumbai flagship will carry the whole Valentino universe: a complete range across womenswear, menswear, footwear, and Valentino Garavani accessories of the brand that include shoes, bags, small leather goods, eyewear, scarves, ties and fragrances. The brand is currently present in over 144 locations through 212 Valentino directly operated boutiques and over 1,300 points of sale.

RBL’s current portfolio of brand partnerships includes Bally, Bottega Veneta, Burberry, Canali, Ermenegildo Zegna, Giorgio Armani, Hugo Boss, Jimmy Choo, Manish Malhotra, Paul & Shark, Paul Smith, Raghavendra Rathore, Salvatore Ferragamo, Tiffany & Co., Tod’s, Tumi, Versace, and Villeroy & Boch among other highly loved brands.