July 2011: In another ‘luxurious’ step taken by brand H&M, luxury fashion brand Versace is set to design its autumn 2011 designer collection.
Designed by creative director Ms Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials. The collection will include ranges for women, men and selected pieces for home and will be available from November 17, 2011 in around 300 stores worldwide, as well as online. In addition, Ms Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M online sales from January 19, 2012.
“Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season,” says Margareta van den Bosch, creative advisor at H&M.
Versace follows Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and, most recently, Lanvin in designing a collection for H&M. In this new collection, the womenswear will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men too. For the first time in a designer collaboration at H&M, the collection will consist of some homeware pieces, including cushions and a bedspread.
