October 10, 2013: Vertu, the manufacturer of luxury mobile phones, has launched the limited edition Vertu Ti Ferrari handset which combines Vertu’s pioneering design, modern technology and luxury services with bespoke Ferrari materials and specially curated Ferrari content. Only 2013 of these luxurious and handcrafted VERTU Ti Ferrari phones will be released.
The Vertu design team worked closely with Ferrari Design Director, Flavio Manzoni, in developing the concept for the new handset and took design cues from the ergonomic lines of the Ferrari F12berlinetta, which is reflected in the shape of the phone. The handset is wrapped in the same finely stitched Ferrari leather that adorns the car’s cabin, while the handset pillow features the distinctive Ferrari carbon weave using coloured AlutexTM composite. Metal elements of the phone are protected by a Diamond Like Coating (DLC) similar to that used to protect the engine components of the F12berlinetta.
The Vertu Ti Ferrari features a Ferrari app, unique to Vertu, which consolidates content from the world of Ferrari into a single place. A live feed from the Ferrari Magazine website delivers new Ferrari content as soon as it is available. In addition, a Ferrari dealership locator delivers a list of nearby Ferrari dealerships, as well as authorized garages and service centres, to ensure worldwide access to Ferrari wherever the customer may be. These bespoke features are accompanied by Vertu Concierge and Vertu Life; a range of uniquely curated services, providing Vertu owners with instant, personalised news, information and assistance wherever they may be in the world. These services are complemented by Vertu Certainty, which protects customers’ assets, privacy and data. Vertu Ti Ferrari is built by a single Vertu craftsman, whose signature is engraved in the handset.
