March 5, 2012: Victorinox, the brand most famous for the creation of Swiss Army Knife, has launched its fragrance Swiss Unlimited in India.
Incredibly masculine and strong, the fragrance has fresh top notes that gently carry on to a woody base. The main ingredients include Genepi liquor (a unique ingredient used for the first time in a fragrance), absinthe and silver fir.
Understanding the importance of functionality, Swiss Unlimited has many useful features for its consumers. The first one is the On-Off Cap – an outside metal ring, when turned, covers the nozzle – thus preserving the fragrance from wastage and evaporation. The 75ml bottle of the fragrance can also refill the fragrance in a smaller pack which can be carried handily while travelling.
Having a safe rubber case around the main bottle, you can be sure that the bottle won’t break easily.
To launch many other fragrances in India in the next 12-18 months, such as Forest, iconic and Victoria (their first women's fragrance), Victorinox sure has its plans in place to entice one and all.
