July 12, 2019: At a time when Indian men have been paying attention to personal wellness and appearance, WOMO, the men's cosmetics brand owned by Percassi, has signed an exclusive long-term agreement with Genesis Luxury, a Reliance Brands Limited company, for its entry into India.
This agreement with Genesis Luxury foresees multichannel opportunities in India and the opening of a flagship store in Mumbai by the first half of 2020 with WOMO’s product lines and the services of Bullfrog, the barbershop acquired by Percassi in 2014.
Sanjay Kapoor, Founder and President of Genesis Luxury, believes that WOMO and Bullfrog enter the Indian market at a perfect time as its male consumers become increasingly image conscious.
